Luminous: Brand + Web + Interactive

ESPN contracted with Luminous for the design of a collaborative, interactive, online feature titled "No Love Lost". It is a reflection on the past 100 years of Chicago Cubs baseball, and the impact losing has had on Cubs fans since their last World Series win back in 1908. The stories were written by Wayne Drehs of ESPN.

Luminous worked closely with a number of contributors from ESPN who both initiated the project, and were heavily involved throughout. "We were honored just to be included in such an interesting and fun project," said Stefan McIntosh, Principal and Strategic Director at Luminous.

The visual concept centers around the historic Wrigley Field scoreboard, and features video interviews with Cubs fans sharing their own stories of heartbreak from each of the past decades, including Billy Corgan, lead singer of the popular rock band The Smashing Pumpkins. "It's always fun working with companies like ESPN where there's creative freedom and a common standard of quality expected," said Joel DuChesne, Principal and Creative Director at Luminous.

The collaborative piece about the Chicago Cubs was recognized in the "Outstanding New Approaches—Short Format" category at the 30th Annual Emmy Awards show in New York City on April 27, 2009. "Although our satisfaction comes from our happy clients, it's also nice to be recognized in this way," added DuChesne.

About ESPN
ESPN, Inc., is the leading multinational, multimedia sports entertainment company featuring the broadest portfolio of multimedia sports assets with over 50 business entities. Based in Bristol, Ct., ESPN is 80 percent owned by ABC, Inc., which is an indirect subsidiary of The Walt Disney Company. The Hearst Corporation holds a 20 percent interest in ESPN.

About Luminous
Luminous is a full-service creative firm whose capabilities include: Strategic Branding, Graphic Design, Print Collateral, Website Design & Development, Web Applications, Interactive Media, Environmental Graphics, and Product Packaging. Luminous was founded in 1996, and is located just north of Seattle in Everett, Washington. Clients include: Atlas Van Lines International, Comcast, Comcast Arena, ESPN, The City of Everett, The Everett Clinic, Fluke Networks, Microsoft, Snohomish County Public Utility District, T-Mobile, Whidbey Telecom, Xbox, and YMCA of Snohomish County.

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The new website features greatly improved navigation, and allows patients to quickly search for physicians, locations, or learn more about the numerous specialties offered by Wenatchee Valley Medical Center. "We have received so many compliments on our website, not only on how good it looks, but also how easy it is to navigate," said Mall Boyd, Director of Marketing at Wenatchee Valley Medical Center. Luminous also created an enhanced physician recruiting section to help WVMC continue to add the best and brightest doctors available to their esteemed physician group.

Luminous developed the new website for WVMC using Orchestrate™ CMS to provide advanced, browser-based editing functionality, allowing WVMC staff to quickly and easily update the site's content. "Working with Luminous was a pleasure – they provided valuable insight and great suggestions during the entire process and their content management software, Orchestrate, makes the website so easy to manage. We enjoyed the process almost as much as we’re enjoying the finished project,” added Boyd. The new WVMC website officially launched in January 2009.

About Wenatchee Valley Medical Center
Established in 1940, Wenatchee Valley Medical Center is a large rural healthcare delivery system in multi-specialty group practice. With over 170 physicians providing comprehensive medical and ancillary services, WVMC is the second largest multi-specialty clinic in the Pacific Northwest. Its physicians provide primary care to area residents and also draw patients from throughout the region for specialty care.

About Luminous
Luminous is a full-service creative firm whose capabilities include: Strategic Branding, Graphic Design, Print Collateral, Website Design & Development, Web Applications, Interactive Media, Environmental Graphics, and Product Packaging. Luminous was founded in 1996, and is located just north of Seattle in Everett, Washington. Clients include: Atlas Van Lines International, Comcast, Comcast Arena, ESPN, The City of Everett, The Everett Clinic, Fluke Networks, Microsoft, Snohomish County Public Utility District, T-Mobile, Whidbey Telecom, Xbox, and YMCA of Snohomish County.