Company

    We strive to simplify—to bring your story into focus through our passion, creativity, and expertise.

    Depending on the source, Americans are exposed to between 200 and 3,000 advertising messages per day. We are literally bombarded with thoughts, images, and slogans that advertisers wish to implant in our memory. As a result, consumer attention spans are shorter than ever.

    “How difficult it is to be simple.”

    —Vincent Van Gogh 

    With the insane amount of marketing being pushed at consumers from every angle, we realize that radical measures are often needed to get noticed and emotionally connect with your audience. We focus on pushing the envelope of creativity to cause your message to stand out and be memorable. But more importantly, we focus on simplifying your message and presenting it clearly and concisely. While many of your competitors will overwhelm the audience by bombarding them with endless features, data, and configurations, we say, "reverse direction!" Be clear, be direct, be simple.

    Our design philosophy is that simpler is better. We believe in the idea that less is more, and require each element of a piece to justify its existence or risk elimination—call it survival of the fittest. Through our approach to "clean" design that incorporates the elegance of simplicity, we are able to create solutions that break through all the clutter and get down to what really matters to your audience. As Albert Einstein put it, "Everything should be made as simple as possible, but not one bit simpler."

    A few examples of how simplicity applied can make a big impact:

    • BEFORE: Five small lackluster photos don't quite do the job. AFTER: One large dynamic image makes a bigger impact.
    • BEFORE: 70 links on the home page makes it difficult for the user to find what they're looking for. AFTER: A two-column structure and 1/3 less links makes the site more user-friendly.
    • BEFORE: A cheesy photo, multitude of font styles, strange shapes, and no column structure makes this poor ad design. AFTER: Simple heroic photo on a flood of red and a simple, to-the-point headline makes this ad more powerful.
    • BEFORE: Poor quality photos, no margins around the menu items, and a multitude of links with no real hierarchy makes it difficult to determine what to look at. AFTER: With a large rotating billboard ad front-and-center, it's clear what the user sees first.

    Web Content Management Solutions by Luminous

    Since 2002, Luminous has been developing web CMS (Content Management System) applications for building, deploying, and managing websites of all types and sizes. Orchestrate™ is a robust web platform best suited for medium-sized corporations, and provides specialized functionality for healthcare organizations and intranet solutions. Learn more:

    Orchestrate™ - For Enterprise and Healthcare

    Luminous is...

    Joel DuChesne
    Creative Director

    Bachelor of Arts in Graphic Design & Design Production from Western Washington University

    Nathan LeMesurier
    Technology Director

    Bachelor of Science in Computer Science & Software Engineering from the University of Washington

    Stefan McIntosh
    Strategic Director

    Bachelor of Science in Industrial Design from Western Washington University

    Mark Sandeno
    Internet Marketing Director

    Bachelor of Arts Degree in Advanced Studies from the School of Hard Knocks

    Luminous was founded in 1996 and is located in Everett, Washington just north of Seattle (map).